How did Bad Bunny get his stage name?

Benito Antonio Martínez Ocasio, aka Bad Bunny, got his name from a photo. “When I was a little boy in school, I had to dress up as a bunny, and there’s a picture of me with an annoyed face … I don’t look mad, but I know, I remember that I was mad … It’s a name I knew would market well … Even a bad bunny’s gonna look like a good bunny.”